Connected Urban Transport
Project Overview
Ericsson signed a contract with the City of Dallas, United States in 2017 to install and host an Advanced Traffic Management System based on its Connected Urban Transport solution.The system offers real-time traffic data from sensors, cameras, traffic lights, and school flashers, and allows the City of Dallas to share this information with neighboring cities and counties to improve traffic flow and coordination.
Problem Statement
The City of Dallas aimed to modernize its traffic management by replacing its legacy system with an intuitive, easy-to-use solution that enables automated monitoring and management across departments and neighboring regions.
The old system lacked integration, real-time insights, and collaboration tools, which hindered effective traffic coordination and response.
Business Needs
Ericsson’s Goals:
Ericsson aimed to deliver a modern, flexible traffic management system that could grow with future demands and strengthen their position in smart city technology. The system needed to connect various data sources and services easily, allowing quick addition of new traffic solutions.
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City of Dallas’s Goals:
The City of Dallas wanted to improve traffic management by sharing real-time data across cities and departments. This would help make roads safer, improve traffic flow, reduce costs through automation, and enhance collaboration among all stakeholders.
Project Context
​Duration: 2017 - 2019
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UX Team: 2 Members
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Tools: Sketch, Zeplin, Jira, Photoshop, Adobe Illustrator
Scope: This project aimed to deliver a responsive web application for managing and visualizing real-time traffic data. The scope included aggregating information from various traffic-related systems and enhancing it through rules, notifications, analytics, automation, prediction, and control. Everything was presented in a GIS-based dashboard UI that was accessible seamlessly across laptops, tablets, and mobile devices.
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Taken Part:
I was involved in the entire design process, from initial sketches to post-production ​​
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Conducted user research and defined personas
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Translated requirements into UX tasks
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Built custom components as Ericsson’s design system was in its early stages
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Participated in all program increment planning sessions
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Collaborated closely with frontend developers and product managers
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Created interview scripts and analyzed user feedback
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Designed sketches and pixel-perfect wireframes
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Prepared posters for advertising and presentations
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Designed icons as needed​​​
Who are our users?
The system was designed for various professionals involved in traffic management, including:
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Traffic operations staff
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Field technicians
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Event planners
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Customer service agents
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System administrators
(Generalized to maintain confidentiality.)
Design Strategy
Discover:
Spent a full week in meetings to gather and understand all customer requirements from the project lead.A UX team member traveled to Dallas to observe the environment, interview users, and learn about current workflows and systems.
Define
Created detailed user personas based on the research and insights gathered.Identified key user needs and pain points.
Design
Developed early sketches and wireframes for the user interface.Faced challenges with UI components as Ericsson’s design system was still being developed; used existing components, requested new ones, and designed custom components as needed.
Deliver
Conducted two rounds of remote user testing managed by a team in the US, with feedback shared back to our design team.
Challenges & Solutions Usability Test
Usability Test
Personas Prototype
Prototype
Reflection